google Adwords Fundamentals Certification Exam Question & Answers Sheet
1)How do cost-per-click (CPC) ads
compete with cost-per-thousand impressions (CPM) ads on the Display Network?
A)
Ads using CPC bids are not allowed to compete
on the Display Network
B) CPC bids are effectively converted to CPM bids
C)
CPC and CPM bids only compete against bids of
the same type
D)
CPM bids are effectively converted to CPC bids
2)Your client is interested in
switching from TV, print, and radio advertising. What are the return on
investment (ROI) benefits of online advertising campaigns over traditional
media advertising?
A) AdWords budgets can only be
set once annually and require a fixed commitment
B) Traditional media is not always measurable,
but online campaigns are highly measurable and you can analyze your click data
C) Online campaigns generate
clicks, whereas other channels generate exposure
D) Budgets cannot be applied to
online campaigns due to constant changes in traffic
3) Your client’s campaign is
consistently meeting its average daily budget. What should you do to maximize your
client’s budget throughout all hours of the day?
A) Increase the maximum
cost-per-click (CPC) bid
B) Change the ad delivery method from “Accelerated” to “Standard”
C) Lower the daily budget amount
D) Pause the campaign to stop
showing ads and accruing costs
4)Nadia manages a local gym and is
running an ad to drive more free trial memberships. What could she include in
her ad text?
A) A prominent headline like
“TRIAL MEMBERSHIPS AVAILABLE”
B) A call-to-action like “Visit
our gym now”
C) Add a promotion like “20% off
fitness classes”
D)
Add a call-to-action like “Sign up for a free trial”
5) Your
client noticed that his ad was disapproved for editorial reasons. Why is it
important for him to understand and abide by Google’s advertising policies
A) AdWords policies can help web
user distinguish between ads and search results
B)
AdWords policies can help ensure ads are useful, varied, relevant, and
safe for web users
C) AdWords policies can keep
disapproved ads and websites out of organic search results
D) AdWords policies can help keep
ad costs low and affordable for advertisers
6) Which two bidding strategies can
boost brand awareness and recognition? (Choose 2)
(Select All Correct Responses)
A)
Cost-per-acquisition (CPA)
B) Cost-per-thousand viewable impressions (vCPM)
C) Cost-per-view (CPV)
D)
Cost-per-click (CPC)
7)Blake is focused on branding and is
more interested in his ads being viewed than in generating clicks. Which of
these features would not be a good fit for him?
A) Reach and frequency data
B) Cost-per-thousand-impressions
(CPM) bidding
C) Call extensions
D) Placement targeting
8) Data for your client shows that
more estimated total conversions are coming from mobile devices versus
computers and tablets. How can you use this data to optimize your client’s
bidding strategy?
A) Use target search page
location to help get your client’s ads to the top of mobile search page results
B) Set a mobile bid adjustment to increase bids for searches on mobile
devices
C) Set a mobile bid adjustment to
decrease bids for searches on computers and tablets
D) Use enhanced cost-per-click
(ECPC) to increase bids that are likely to result in conversions from mobile
devices
9) An advertiser looking to drive
conversions is using manual cost-per-click (CPC) bidding. Which factor should
be most important for this advertiser when deciding keyword bids?99
A) The profit derived from a paid click
B)
The bids of the next closest advertiser
C)
The average profit per conversion
D)
The Quality Score of the keyword
10) Target cost-per-acquisition (CPA)
bidding can help drive conversions by using your conversion history and:
A) cost-per-acquisition (CPA)
goals to show the optimal ad when a conversion is more likely
B) cost-per-click (CPC) goals to
show the optimal ad when a conversion is more likely
C)
cost-per-acquisition (CPA) goals to raise your bid when a conversion is
more likely
D) cost-per-click (CPC) goals to
raise your bid when a conversion is more likely
11) An e-commerce client wants her
campaign to be more profitable. After calculating this client’s total profits
from AdWords, what can you do to start maximizing results for profit?
A) Test different cost-per-click (CPC) bids
B) Test only one version of your
ad text
C) Lower the cost-per-click (CPC)
bids and increase the budget
D) Delete keywords that are
generating the most clicks
12)When choosing a maximum
cost-per-click (max. CPC) bid, you should consider the amount that you make
from a purchase because you want to set a bid amount that’s:94
A) based on how much your product is worth
B)
50% of how much your product is worth
C)
the same amount as the profit generated by
your product
D)
the same amount as the revenue generated by
your product
13) Google Analytics can help you
learn more about the behavior of your client’s customers because it shows you
how:
A) they perceive her products
B) likely they are to become a
regular customer
C)
they interact with her website
D) likely they are to click her
ads
14)In order to appeal to customers on
mobile devices, it’s important to:
A) Send users to a video-based
landing page
B)
Send users to a mobile-friendly landing page
C) Avoid using ad extensions
D) include your phone number as
your display URL
15)An advertiser wants to know if
Shopping ads will appear on YouTube. What should you tell her?
A) Shopping ads can appear on Google Search
partner websites like YouTube
B)
Shopping ads can only show on pre-roll video
ads on YouTube
C)
Shopping Ads can only appear on retail
websites.
D)
Shopping Ads can only appear on Google.com
16) When creating text ads to
advertise a client’s small chain of Italian restaurants, what should you
include in the ad text to make it compelling to potential customers?
A) Include call-to-actions, such as “Find the
nearest location”
B)
Information about Italian food in the description
C) Use the same headline and
description as other advertisers
D) An exclamation point in the
display UR
17) You signed 3 new clients, each
with an existing AdWords account. What’s the best way to manage these accounts?
A) Pause your clients’ campaigns
and recreate them in your manager acccount
B) Use your clients’ sign-in
information to access and manage the accounts
C)
Link the client accounts to your My Client Center (MCC) manager account
D) Consolidate the 3 accounts
into a new AdWords account you create
18) What's a benefit of having
multiple ads in an ad group?
A)
AdWords will automatically match each ad to
the keywords it's most relevant to
B)
Ads are only eligible to show ad extensions if
there's more than one ad in that ad group
C)
Ads are only eligible to show at the top of
the page if there's more than one ad in that ad group
D) When using optimize for clicks, AdWords will
automatically rotate your ads and give the best performing ones a better chance
of showing more often
19) Susan's Sporting Goods sells a
variety of sports equipment and clothing. How should Susan set up her AdWords
account?
A) Create two accounts: one for equipment and one
for clothing. Within the equipment account, create a campaign for basketballs
and tennis rackets. Within the clothing account, create a campaign for jerseys
and baseball hats.
B)
Create one account for Susan's sporting goods.
Create one campaign for both equipment and clothing. Create one ad group that
includes basketballs, tennis rackets, jerseys, and baseball hats.
C)
Create an account for each product Susan's
Sporting Goods sells. In each account, create a single ad group for all
equipment and clothing products.
D)
Create one account for Susan's Sporting Goods.
Create two campaigns: one for equipment and one for clothing. Within the
equipment campaign, create ad groups for basketballs and tennis rackets. Within
the clothing campaign, create ad groups for jerseys and baseball hats.
20) Caleb owns a music store and is
creating an ad group for musical instrument rentals. What would be the most
appropriate landing page for his ad?
A) A
page with information on instrument rentals and a contact form
B) His homepage, with links to
instrument sales, rentals, and music lessons
C) A page with information on
music lessons and a contact form
D) A page with a wide selection
of instruments for sale
21) Your travel agency client is
running a very targeted campaign to reach people who are visiting Paris on
vacation and don’t live in France. What would be an effective way to target
this client’s customers?
A) Create a campaign with ads and
keywords written in French
B) Create a campaign targeting Paris and
languages other than French
C) Create a campaign targeting
French and regions other than Paris
D) Create a keyword list with the
exact match keyword “Paris” and negative keyword “France”
22) When people search for your
client’s watch repair business, they use very specific terms like “vintage
watch repairs”. To show your ads for these searches, you’ll want to use:
A) Negative match keywords
B) Broad match keywords
C) Exact match keywords
D)
Phrase match keywords
23) When creating a keyword list using
broad match, why should you leave out misspellings and plural forms of
keywords?
A) AdWords only shows an ad for
keywords with proper spelling and plural forms
B) Your keyword list would be
disapproved based on Google’s advertising policies
C)
AdWords can automatically include these variations for you
D) Broad match includes the exact
words and phrases a user searches for
24) Your client wants to increase the
number of people visiting his website. When analyzing the data for his Search
campaign, which metric do you want to most improve?
A) Click through rate (CTR)
B)
Converted clicks
C)
Conversion rate
D)
Impressions
25) Adam, a flower shop owner, wants
to drive phone calls to his store. Which Adwords tool should he use to track
how many calls result from ad clicks on a mobile phone?
A) Conversion tracking
B)
Search terms report
C)
Impressions
D)
Reach and frequency
26) You sell autographed sports
memorabilia and want to reach people interested in sports. What's one benefit
of promoting your products with an Ads in Mobile Apps campaign on the Display
Network?
A)
It lets people who see your ad get directions
to your store on Google Maps
B) It allows you to show your ad on app
categories that you choose
C)
It encourages people using mobile devices to
install your app
D)
It directs people to your online store to
purchase your products
27) An advertiser wants to create ads
that target potential customers in California. Which targeting method should
this advertiser use to target these customers?
A)
Audience targeting
B)
Keyword targeting
C) Location targeting
D)
Device targeting
28) Which is the best bidding option
for an advertiser who wants to drive more clicks from mobile devices?
A)
Mobile bid adjustments
B) Target return on ad spend
(ROAS)
C) Target search page location
flexible bidding strategy
D) Cost-per-acquisition (CPA)
29) If you’d like your ads to show on
certain sites across the Internet, you can add these websites as:
A)
Placements
B) Audiences
C) Keywords
D) Topics
30) Laura runs an online store with a
large inventory of children’s toys and games. Which ad format would you use for
Laura’s campaign to reach people interested in purchasing children’s games?
A) App promotion ads
B)
Shopping Ads
C) Image ads
D) Sitelink extensions
31) Which campaign type would an
advertiser use to target users searching on Google.com?
A)
“Display Network”
B)
"Search Network with Display opt-in"
C) “Search Network”
D)
”Video campaign”
32) An advertiser wants to achieve the
top position in paid search results. Which recommendations would improve the
likelihood of the advertiser's ad showing in the top position?
A)
Decrease cost-per-click (CPC) bid and decrease
daily budget
B)
Decrease cost-per-click (CPC) bid and increase
daily budget
C)
Improve Quality Score and decrease
cost-per-click (CPC) bid
D) Improve Quality Score and increase
cost-per-click (CPC) bid
33) When reviewing the Search terms
report for one of your client’s campaigns, you notice several terms that aren’t
relevant to what they’re advertising. How can you use this information when
refining the campaign’s keywords?
A) Add the terms as exact match
keywords
B) Add the terms as phrase match
keywords
C)
Add the terms as negative keywords
D) Add the terms as keywords
34) What happens when a campaign
consistently meets its average daily budget?
A) Ads in that campaign will stop
showing for the rest of the billing cycle
B) Average cost-per-click (CPC)
bids will be lowered
C) Your budget is automatically
adjusted
D)
Ads in that campaign will show less often than they could
35) Which delivery type shows your ads
at an even pace throughout the day?
A)
Optimized delivery
B)
Accelerated delivery
C) Standard delivery
D)
Delayed delivery
36) Paige's Pet Store is deciding on
keywords for a new AdWords campaign. How should Paige set up her AdWords
keywords?
A)
Use negative keywords for terms that are
related to pets and animals.
B)
Use the Keyword Planner to come up with
keyword ideas for Display Network campaigns.
C)
Use general keywords to reach a specific
audience.
D) Bundle similar keywords together in one ad
group based on common themes.
37) An advertiser wants to display a
text ad that includes extra details like the business's location and phone
number. Which ad format should the advertiser use?
A)
Image ads
B)
Video ads
C)
Shopping ads
D) Ads with extensions
38) How are manual extensions
different from automatic extensions?
A) Manual extensions cost more than automatic
extensions
B)
Manual extensions require you to fill out
additional information. Automatic extensions do not.
C)
Automatic extensions require setup. Manual
extensions do not.
D)
There is only one type of manual extension but
many types of automatic extensions
39) Using the paid & organic
report for her travel website, Karen noticed a relatively high organic
clicks/query rate for the search query “Hawaii vacations.” What does this mean?
A) Karen’s ads often show below
her organic results for the search query
B)
People who see Karen’s site in relevant organic search results often
click through to her site
C) Karen’s ads don?t often show
for the search query
D) Karen’s average organic
position is higher than other advertisers’, but her average ad position is
lower than other advertisers’
40) Anne–Marie’s business goal is to
generate online sales of her handmade purses. Her AdWords costs are $100 per
week and she wants to know if her advertising investment is paying off. What
additional information do you need in order to calculate her return on
investment (ROI)?
A)
How many times her ads have been viewed and
clicked on
B)
Number of clicks on her ads and revenue they
generated
C) Costs to produce her purses and revenue
generated from her ads
D)
Number of clicks on her ads and costs to
produce her purses
41) Which strategy should Giorgio use
to increase the number of relevant clicks from his Search Network campaign?
A) Broaden his keyword list for
ads with the lowest clickthrough rate (CTR)
B) Add new relevant keywords and
remove keywords with low clickthrough rate (CTR)
C) Increase bids for ads with the
lowest average position and clickthrough rate (CTR)
D)
Increase bids on relevant keywords with low clicks and clickthrough rate
(CTR)
42) Which of the following items is
not a component of Quality Score?
A) Landing page experience
B) Maximum
cost-per-click (max. CPC) bid
C) Ad relevance
D) Expected clickthrough rate
(CTR)
43) When reviewing your client's
Search Network campaign, you notice that an ad in one of the ad groups has a
lower average position. Which automated bid strategy should you use to help
improve the position of these ads?
A) Target search page location
B)
Target return on ad spend (ROAS)
C)
Maximize clicks
D)
Enhanced cost-per-click (CPC)
44) Your client’s campaign is getting
a lot of clicks, but the conversion rate is low. Which approach could help
improve your client’s conversion rate?
A)
Make sure the landing page is closely related to the ad
B) Increase the average daily
budget for the campaign
C) Broaden the list of keywords
to reach more potential customers
D) Increase the cost-per-click
(CPC) bid for low-performing keywords
45) If you want to direct people to
specific pages on your website from your ad, you can create an ad that uses:
A)
promotion extensions
B)
location extensions
C) sitelink extensions
D)
callout extensions
46) Cliff just started working with a
client who has a very disorganized AdWords account. What’s an effective way for
him to begin restructuring his client’s account?
A) Create multiple campaigns,
each with a set of related keywords
B) Create
campaigns based on the structure of his client’s website
C) Create one campaign with a
broad selection of keywords
D) Create one campaign for all
the products his client offers
47) Which targeting option should an
advertiser use when trying to reach 25-30 year old males?
A)
Interest category targeting
B)
Contextual targeting
C)
Keyword targeting
D) Demographic targeting
48) Tom wants to promote his
windshield repair company’s emergency service by reaching people when they’re
searching for help. Which campaign type is a good fit?
A)
“Display Network”
B)
“Shopping”
C) “Search Network”
D)
"Search Network with Display Opt-in”
49) You would choose to advertise on
the Search Network if you wanted to:
A)
choose from a range of ad formats, like video
and image ads
B) reach customers while they’re searching for
your products or services
C)
reach customers browsing websites related to
your business
D)
choose the types of websites where you want
your ads to show
50) You can win a higher ad position
in the auction with a lower cost–per–click (CPC) bid by:
A)
creating ads that include terms or phrases
people are searching for
B)
creating ads that link to a generic landing
page
C)
All of the listed answers
D) creating high–quality ads and landing pages
51) Belinda’s boutique just started
carrying 3 new designer labels. She wants to show an image ad announcing the
new collections to people who are browsing websites about designer clothing.
Which campaign type is a good fit?
A)
“Search Network with Display opt-in”
B)
”Shopping”
C) “Display Network”
D)
“Search Network”
52) While teaching a new account
manager how to build a Search campaign, you tell her that she should group
similar keywords together in an ad group because it will allow her to:
A) create a different ad for each
keyword
B) create multiple ads for each
keyword
C) only create one ad that’s
relevant to all keywords
D)
create ads that are relevant to all keywords
53) Tony travels frequently. He needs
to be able to make changes to his AdWords account while he’s offline, so he
downloads AdWords Editor. Using AdWords Editor, Tony can do all of the
following except:
A) Undo and redo multiple changes
while editing his campaigns
B)
Refresh data to reflect the lastest statistics on his cost-per-click
(CPC) campaign
C) Mange, edit, and view multiple
accounts at the same time
D) Copy or move items between ad
groups and campaigns
54) Sally's Spice Store sells a
variety of spices and healthy cooking ingredients. Which targeting method
should Sally choose if she wants her ads to show on websites that focus on
health, wellness, and home-cooking?
A) Topic targeting
B)
Location targeting
C)
Placement targeting
D)
Intuitive targeting
55) Which client would you advise to
use radius targeting?
A) Luis, whose e-commerce
business delivers nationwide
B) Denise, whose service can reach customers
within 30 miles
C) Christopher, who wants to
promote his new product in select cities
D) Mabel, who wants to exclude
her ads from certain cities
56) What report can help you identify
opportunities to improve your keywords and ads?
A) Search terms report
B)
Auction insights report
C)
Paid & organic report
D)
Time segmentation report
57) An advertiser wants to target
people on the Search Network who have previously visited their website. What
should they do?
A)
They should use placement targeting
B)
They should use location targeting
C) They should create remarketing lists for
search ads
D)
They should use device targeting
58) Which two metrics help show you
how many people found your ad compelling enough to actually click on it and
visit your website? (Choose 2)
(Select All Correct Responses)
A)
Search terms
B)
Impressions
C)
Clicks
D) Clickthrough rate (CTR)
59) A conversion is:
A)
When someone reaches your landing page after
clicking your ad or video
B)
Any interaction with your ad that can be
measured, like watching a video for a certain length of time
C)
By definition when someone makes a purchase
after clicking on your ad
D)
An action defined as valuable to your business
that someone takes after clicking on your ad
60) Your client wants to show ads to people who’ve visited her
website before. Which Adwords feature would you recommend she use?
A)Dynamic Search Ads
B)
Ecommerce tracking
C)
Remarketing
D)
Conversion tracking
61) Which targeting option can help you
reach people who've previously visited your website?
A)
Interest
category targeting
B) Remarketing
C)
Demographic
targeting
D)
Device
targeting
62) Your ad can show to a potential
customers when your targeted language matches:
A)
the customer's
operating system language
B)
the customer's
browser setting
C)
the language of
websites a user visits most often
D)
the customer's
Google interface language setting
